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Bitcoin, the world’s most popular cryptocurrency, reached a record high value of more than USD93,000 this week after Donald Trump won the US presidential election. While it may be easy to write off cryptocurrencies as a fad, any business in Latin America should pay attention to this sizable — and growing — financial sector. Latin America received nearly USD415 billion in crypto between July 2023 and June 2024, blockchain analytics firm Chainalysis found in its latest Geography of Cryptocurrency report. Crypto is not going away anytime soon, and companies should take time to understand their exposure to digital assets.
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Bitcoin, the world’s most popular cryptocurrency, reached a record high value of more than USD93,000 this week after Donald Trump won the US presidential election. While it may be easy to write off cryptocurrencies as a fad, any business in Latin America should pay attention to this sizable — and growing — financial sector. Latin America received nearly USD415 billion in crypto between July 2023 and June 2024, blockchain analytics firm Chainalysis found in its latest Geography of Cryptocurrency report. Crypto is not going away anytime soon, and companies should take time to understand their exposure to digital assets.