The Commission for the Promotion of Peru for Exportation and Tourism (Promperu) announced on 5 December, 2016 that Peru was awarded as the World's Leading Culinary Destination for the fifth year in a row. The award was given by the World Travel Awards in a ceremony in the Maldives. Peru was also recognized regionally back in July 2016 as the Leading Culinary Destination of South America (Andina). The World Trade Awards are considered the “Oscars of tourism” and have been going on for 23 years. They celebrate the excellence of every sector of the tourism industry, which Peru has always been a part of (El Comercio).