Western Union to offer services in Mexican grocery chain Soriana

Financial services and money transfer company Western Union announced an alliance with Mexican grocery store chain Soriana on 15 December 2016 (Expansion). As a result of an agreement, Mexicans will be able to receive remittances from abroad at more than 649 Soriana supermarkets (Expansion). Western Union Mexico Vice President Rodrigo García Estebarena said the strategic partnership strengthens the bond between the company and customers, while Soriana representative Rodrigo Benet praised the deal as way to bring his brand increased value to Mexican families (Expansion and Forbes). Western Union sources show Mexico is the world’s fourth largest remittance recipient with more than 1.4 million households receiving them, most of which is spent on daily expenses (Forbes).