Dutch Beer Heineken fears new monopoly in Ecuador

Representatives of Heineken Beer in Ecuador consider that a fusion between Cervecería Nacional (SABMiller) and Ambev (Anheuser-Busch Inbev) would create a monopoly that would possess 97 percent of the market (El Universo, 2 November 2016). The merger has already been approved, but has yet to be finalized by the agency that regulates, controls, and corrects the functioning of the markets--La Superintendencia de Control del Poder de Mercado (El Universo). Heineken’s lawyer, Jose Javier Jarrin argues Heineken is not completely opposed to the merger, but thinks the conditions must be revised. Jarrin indicated the way the merger has been established, it would be difficult to be competitive in the brewery market (El Universo).