Chile works to position itself as a touristic destination for the Chinese market

A delegation representing 40 Chilean businesses from the tourism sector participated in an event held in Shanghai on 15 November 2016 to promote Chile as a varied touristic destination for Chinese tourists. The event was hosted by Chile's Economy Ministry as part of its "Chile Experience" campaign. Director of ProChile (Chile's commercial promotion agency) César Suárez pointed out that Chile and China have very close relations, and the Andean country offers an exotic type of tourism that appeals to the Chinese market (La Nación). While the numbers of Chinese tourists arriving in Chile are still relatively small - numbering little over 15,000 in 2015 - they are growing fast: 2015 showed a 38 percent growth in tourist arrivals from China compared to 2014, and the number has grown a further 58 percent so far in 2016 (Bolsamanía).