Industrias Molineras joins Marca Honduras

Through a strategic alliance between the government led Marca Honduras and Industrias Molineras, S.A. (Imsa), some Imsa produced brands of flour, rice, corn flour and coffee will have the Marca País stamp as of 12 October 2016 (La Prensa). The government sees Marca Honduras as a strategy to promote the country at the national and international level, to attract investment and to grow the country’s economy. La Tribuna reported the government wants more than 100 brands to join Marca Honduras by the end of 2016 and officials believe the initiative has and continues to promote significant growth in the country.